Topgolf Swing Suite to Tee Off Next to SunTrust Park Near Atlanta
New Concept Called Good Game to Open This Fall at The Battery
The global food service and hospitality firm that operates concessions at SunTrust Park this fall plans to bring a new attraction centered on Topgolf's virtual gaming technology to the mixed-use development next to the Braves' ballpark in suburban Cobb County.
Buffalo, New York-based Delaware North said the new concept, called Good Game, would be a 7,500-square-foot dining-and-entertainment center featuring seven Topgolf Swing Suite simulator bays where up to eight customers can eat, drink and play interactive virtual games. Delaware North is opening the concept at The Battery, the mixed-use development anchored by SunTrust Park, in partnership with Braves Development Co., the development arm of the Atlanta Braves.
Delaware North expects to open Good Game in November, company spokesman Marc Heintzman said in an email. "Good Game is Delaware North’s second restaurant concept built around Topgolf’s Swing Suite technology," Heintzman said. "Our other location is called The Turn, which is opening later this month in Titletown, the entertainment district outside of Lambeau Field in Green Bay, Wisc."
Braves Development Co. (BDC) has taken an active role in adding new uses to The Battery to help ensure a lively atmosphere at the shops and restaurants surrounding SunTrust Park, whether the Braves play a game that day or not. BDC is developing an Aloft Hotel inside The Battery, and Thyssenkrupp, the largest elevator company in North America, is constructing a campus at The Battery that will feature a sky-high elevator testing center and bring more than 900 jobs to the $200 million complex.
All told, the Major League baseball team's development arm and its partners are investing nearly $850 million into more than 2 million square feet at The Battery.
In addition to virtual golf, Good Game would feature several virtual games including Zombie Dodgeball, Hockey Shots, Classic Carnival and Baseball Pitching.
Good Game is to be located under food-and-games spot Punch Bowl Social and across from El Super Pan, a Latin kitchen and bar.